Life Insurance Awareness Month

Every September, we recognize Life Insurance Awareness Month, an important campaign dedicated to increasing public understanding of life insurance and urging people to take action and financially protect their loved ones. Despite broad acknowledgment of its       importance, millions of Americans remain uninsured or underinsured. Life moves fast, and between work, family, and day-to-day responsibilities, it’s easy to push financial planning to the back burner. But life insurance is one of those things that the peace and security enjoyed far out weights the hassle factor of getting a policy.

You might be surprised to learn that while about half of Americans own life insurance, more than 100 million adults either don’t have any coverage or feel they don’t have enough. So why do so many families go without? A big reason is cost. Many people assume life insurance is too expensive. That begs the question, expensive compared to what? A quick evaluation of personal spending can often put things in perspective.

Another hurdle is confusion. Between terms like “whole life,” “term life,” and “universal life,” and many others, the language can feel intimidating. In fact, studies show that less than a quarter of people feel confident they fully understand their options. Without someone to break it down, it’s easy to keep putting the decision off. This is where procrastination can be extremely expensive.

And of course, nobody really likes to think about what would happen if they weren’t around anymore, it’s     human nature to avoid tough topics. After all, the sun will come up tomorrow, right?

Life insurance is really about love and responsibility. It’s a safety net for the people who count on you most. If something were to happen to you, your family wouldn’t have to struggle to cover the mortgage, keep up with bills, or figure out how to pay for education, let alone pay for the funeral expenses. Instead, life insurance gives them financial breathing room so they can grieve and heal without the added stress of money worries.

Beyond the practical side, it brings enormous emotional relief knowing your family won’t be left in a difficult spot; think of it as a gift of stability.

While many people see life insurance as just a “what if” plan, it actually comes with some surprising benefits.  Certain policies build cash value over time, which you can borrow against and use for future goals. Policies also typically provide benefits tax-free to your loved ones,  giving them the full amount when they need it most.

Life Insurance Awareness Month is more than a campaign—it’s a nudge to pause, reflect, and make sure your family is protected. Whether you’re starting a family, buying a home, or just wanting to be proactive about the future, now is the perfect time to explore your options. Even a small policy can make a big difference.

At the end of the day, life insurance isn’t just about money. It’s about love, care, and making sure that, no matter what, your family is taken care of. And that peace of mind is priceless. So, go forward and Secure Tomorrow.