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About Us

A Strategy for Every Stage in Life

The financial part of life can be confusing and challenging to deal with. Everyone has an opinion, few have sound advice. Working as a “Personal CFO”, I provide you with a comprehensive financial plan with tailored strategies and information to help you make sound financial decisions.

Why We Care

Money is more about a person’s emotions than it is about the math. If money were simply a mathematical problem, making more money would solve financial problems. 

I learned years ago that helping people accomplish their goals is a reward I truly enjoy. A big part of life is the financial interactions we have with one another. Helping people become more self-reliant in their lives relieves worry and provides more time to be together, which creates successful families. Everyone is part of a family.  

Let’s start talking about your goals and review your current financial strategies. From there, you can decide if we are a good fit.

Advisor, Principal
Wendell Brock, MBA, ChFC

Wendell W. Brock, MBA, ChFC, earned his Masters of Business Administration from Utah State University and his Bachelor of Science degree in financial planning from Brigham Young University. Upon graduation, he spent four years in commercial real estate and residential appraisal in Arizona. He then practiced business consulting and financial planning with the firm Apex Advisors, Inc., as a senior financial consultant in Salt Lake City, Utah, leaving that firm in 2002. During that time he was also a general securities registered principal managing a branch office for a broker/dealer. In 1995 he completed the national exams for the Chartered Financial Consultant professional, designation, ChFC, from The American College, in Byrn Mawr, Pennsylvania. He added de novo bank consulting to that mix in 2001, when he and his team won regulatory approval of his first bank application.

In the spring of 2012 he organized and received a license for Yield Financial Advisors, Registered Investment Advisory Firm, licensed by the Texas State Securities Board. With this firm he manages investment assets for his clients as well as provides comprehensive financial planning services. He also holds an insurance license in several states. 

Over the years he has taught thousands of people at financial workshops on topics that include cash flow management, insurance and risk management, estate planning, tax-related issues, securities and investment portfolio management and debt elimination, income tax strategies, and how to start and capitalize a bank, etc. His consulting practice is located in the Dallas, Texas Metro Area, which is more accessible to a nationwide client base.

Helping people succeed is a passion; financial and personal success is defined differently by every person. Understanding client’s goals and how to help them accomplish their goals is why he wakes up in the morning. Self-reliance and providing financial security are typically key elements to what clients seek the most. Whatever those goals may be he enjoys being a team member and working to make it happen.

Over the years, Wendell has served in various leadership positions with Boy Scouts of America; including as a District Committee member and conducted Eagle Scout Boards of Review, and as Scoutmaster of Troop 123 in McKinney, Texas. He is also an Eagle Scout. Wendell served six years as a member of the board of trustees of the Make-A-Wish Foundation of Utah and currently serves as the Executive Director of CREED, Inc., a non-profit that focuses on economic education and development. He also serves as a Board Member of the BYU Management Society, which promotes moral and ethical leadership in business. Additionally, his community involvement included leadership in the Collin County Hobby Beekeepers Association, and the Collin County Republican Men’s Club. His hobbies and interests include: Church activity, photography, beekeeping, history/biographies, reading, backpacking, ham radio, and business.

He is happily married to his amazing wife, Taunie for 28 years, and they have six children, four daughters and two sons, three sons-in-law, a daughter-in-law and four grandchildren!

Administrative Assistant
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Jess Morris

Jessica Morris attended the University of Utah, studying psychology. She began working in special education until 2007 when her focus turned to raising her daughters. She is a small business owner, and has run a custom bakery with a focus on creating and designing detail oriented custom baked goods. She has excelled in customer service and managing stressful situations. Her experience in education and training has led her to earn her certification as a Personal Trainer and Yoga instructor. 

Jess found an interest in personal finance and has been striving to learn and absorb all the knowledge she can. This has included expanding her skills in researching, budgeting/cash flow management, risk management, insurance, estate planning, retirement planning, and income taxes.

Jess grew up in Salt Lake City, Utah, but has lived all over the country. She currently lives on a farm with her two daughters, with whom she loves to spend her free time.

Need more details? Contact us

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