Outside Economics

New Tax Law, Big Opportunities

Posted by Wendell Brock on Mon, Aug 04, 2025

New Tax Law, Big Opportunities

  • Wendell Brock
  • Aug 4, 2025
  • 2 min read

The One Big Beautiful Bill is set up to deliver major tax benefits for business owners, startups, and investors. This legislation is poised to reshape how businesses invest, grow, and pass wealth on to future generations.

 Top Tax Benefits for Businesses

Business owners stand to gain significantly under the new tax law, with enhanced deductions and expanded limits that support investment, innovation, and accelerated growth.

· 100% Bonus Depreciation is now permanent, allowing businesses to deduct the full cost of qualifying assets—like machinery or vehicles—in the year they’re purchased. For example, a $100,000 piece of equipment can now be fully deducted upfront rather than over 5–10 years.

· The Section 179 Expensing Limit has increased to $2.5 million, with a phase-out starting at $3.5 million in total purchases. This helps businesses write off more equipment and software purchases immediately.


R&D Expenses can now be fully deducted in the year incurred, offering huge benefits for innovation-focused companies and startups.

 

 Incentives for Growth and Community Investment

The bill also reinforces long-term growth and wealth transfer by making key investment incentives permanent and expanding estate planning opportunities for business owners and investors.

· New Markets Tax Credits (also known as Opportunity Zones) are now permanent, offering powerful tax incentives for investing in low-income or underserved  areas—whether through real estate or new businesses.


The Estate and Gift Tax Exemption has doubled to $15 million per person, up from $7.5 million. This allows owners to transfer significantly more wealth to heirs or through gifts without facing estate taxes.

 

The Bill presents several positive impacts on government spending by incorporating nearly $1.1 trillion in targeted spending reductions over a decade, promoting fiscal responsibility. It also enhances efficiency through tax code simplification, potentially lowering administrative and compliance costs. Additionally, by incentivizing private-sector investment over direct public subsidies, the bill encourages a more market-driven approach to economic growth. These benefits may be tempered by concerns over rising deficits and long-term debt, highlighting the importance of balancing tax relief with sustainable fiscal policy.


In light of these new provisions, business owners should act strategically to maximize their benefits. Now is the time to assess capital equipment needs for 2025 and  beyond, revisit succession and estate planning strategies, and explore potential investments in Opportunity Zones or research and development projects. Most importantly, meeting with a trusted tax advisor will ensure your plans align with the updated tax rules and position your business for long-term growth.

 

 
 
 

The Big, Beautiful Tax Bill—And What It Means for Your Family’s Finances

Posted by Wendell Brock on Thu, Jul 31, 2025

The Big, Beautiful Tax Bill—And What It Means for Your Family’s Finances

  • Wendell Brock
  • Jul 31, 2025
  • 2 min read

On July 4th, President Trump signed the highly anticipated One Big Beautiful Bill (the Bill), a major piece of legislation designed to extend and expand the 2017 tax cuts while adjusting federal spending priorities. Whether you’re a wage earner, retiree, parent, or homeowner, this new law introduces several changes that could directly benefit your financial situation—starting this year.

While the bill’s name suggests it’s enormous, it comes in at about 870 pages—typical for a major legislative package. Packed into those pages are several important tax breaks aimed at individuals and families.


Individuals and Married Filing Joint (MFJ)

The Bill brings a range of impactful tax changes aimed at individuals and families, locking in lower tax rates and expanded deductions for the long term.

· The 2017 tax cuts are now permanent, meaning lower income tax rates and higher standard deductions will no longer expire in 2025.

· Tip income up to $25,000 and overtime pay up to $12,500 are now income tax-free, though these benefits phase out for higher earners.

· An annual $6,000 Senior Tax Bonus is available for individuals over 65, or $12,000 for MFJ.

· The Child Tax Credit is permanently increased to $2,200 per child.

· You can now deduct up to $10,000 per year in auto loan interest, as long as the car is assembled in the U.S.


For Homeowners and Property Tax Payers

Homeowners and property taxpayers may see meaningful benefits, as the new legislation locks in key deductions and raises limits that can significantly reduce taxable income.

· The mortgage interest deduction cap of $750,000 is now permanent.

· Mortgage insurance (PMI) premiums are deductible for incomes up to $100,000.

· The State and Local Tax (SALT) deduction cap is increased to $40,000 for joint filers (with phase-outs beginning at $500,000 in income).


Changes to Clean Energy Incentives

The bill signals a shift in policy by winding down several clean energy incentives that have helped drive “green” adoption in recent years. This will cause these companies to be more competitive in the free market and not be supported by taxpayers.

· The $7,500 EV tax credit ends in September 2025.

· Home energy tax credits for efficient windows, insulation, and HVAC expire in 2026.

· Solar panel and battery storage tax credits are also phasing out after 2026.


If you're considering making energy-efficient upgrades, now may be the time to act to qualify for current incentives. Or... wait and see what happens when companies have to offer their own incentives to get people to buy these items.


This sweeping legislation marks a significant shift in U.S. tax policy, offering new opportunities for savings and long-term planning. To fully benefit, individuals and families should take time to review their tax withholdings, revisit retirement and estate strategies, and consult a financial advisor to ensure they're making the most of the expanded deductions and credits.


 
 
 

10 Smart Tips for Planning a Secure Retirement

Posted by Wendell Brock on Tue, Jul 15, 2025

10 Smart Tips for Planning a Secure Retirement

  • Wendell Brock
  • Jul 15, 2025
  • 2 min read

Planning for retirement can feel like a distant concern or a daunting task—but whether you’re just starting your career or preparing to leave the workforce, the earlier and more thoughtfully you plan, the more confident and comfortable your future can be. Here are ten smart, actionable tips to help you build a strong foundation for retirement.


1. Start Early—Or Start Now

Time is your greatest asset when saving for retirement. The earlier you start, the more your money can grow thanks to compound interest. But even if you're getting a late start, it’s not too late.


2. The Value of Consistency

No matter when you start or how much you invest, consistently contributing to your accounts has the greatest long-term impact. Building this habit takes effort and self-discipline, but it’s a powerful financial muscle that pays off over time.


3. Envision Your Retirement Lifestyle

Do you dream of quiet mornings at home, frequent travel, or pursuing a hobby or side project? Defining what retirement looks like for you will help determine how much income you’ll need to support it.


4. Estimate How Much You'll Need

Many experts recommend replacing 70% to 80% of your   pre-retirement income. Be sure to account for inflation, health care, taxes, and a potentially long retirement. Retirement calculators with a financial advisor can help you arrive at a personalized estimate.


5. Maximize Your Retirement Accounts

Make use of tax-advantaged accounts like 401(k)s, IRAs, and Roth IRAs. If your employer offers a match on your 401(k), contribute enough to get the full employer match—it’s essentially free money.

 

6. Invest for Growth—With Balance

Diversify your investments across stocks, bonds, and other assets based on your age, risk tolerance, and retirement timeline. Trying to time the market rarely pays off—what matters most is staying invested over time.


7. Reduce or Eliminate Debt

The less debt you carry into retirement, the more flexibility you’ll have. Focus on paying off high-interest debt first, such as credit cards and personal loans. If possible, aim to       reduce or eliminate larger debts like mortgages and auto loans before retiring.


8. Plan Ahead for Health Care

Health care can be one of the largest expenses in retirement. While Medicare covers many basics starting at age 65, it doesn’t cover everything. Consider supplemental insurance, and use a Health Savings Account (HSA), if available, to build tax-free savings for future medical costs.


9. Reevaluate Your Housing Situation

Your home may be one of your largest assets—and expenses. Consider whether it makes sense to stay put, downsize, relocate, or tap into home equity to support your retirement goals.


10. Create a Sustainable Withdrawal Strategy

Decumulation of retirement assets is even more critical than the accumulation phase. Plan when and how you’ll draw income from Social Security, retirement accounts, and   pensions. A strategic withdrawal plan can reduce taxes, extend savings, and protect against costly mistakes that can ruin a retirement plan.


BONUS Tip: Review and Adjust Your Plan Annually

Your life and financial situation will evolve. Revisit your retirement plan every year—or after major life changes—to stay on track and make informed adjustments.

 

 
 
 

The Nuclear Power Renaissance

Posted by Wendell Brock on Mon, Jul 14, 2025

The Nuclear Power Renaissance

  • Wendell Brock
  • Jul 14, 2025
  • 2 min read

The rapid rise of artificial intelligence has ushered in an era of unparalleled innovation, and it seems to be permeating every industry. But while the front end of AI dazzles with machine learning, natural language processing, and autonomous capabilities, it masks an escalating crisis at the back end: power.


AI systems consume exponentially more electricity than traditional computing tasks. A single AI query may require 10 times the energy of a standard Google search. With the explosive growth of data centers and generative AI models, energy consumption is expected to triple by 2027. Already, AI infrastructure uses as much energy as some small countries—a burden that current energy grids, especially those dependent on fossil fuels or intermittent renewables, are ill-equipped to handle.

Enter nuclear power. Often overlooked in past decades, nuclear energy is now re-emerging as the only scalable, carbon-free solution capable of sustaining AI’s relentless energy appetite. A single uranium fuel pellet—no bigger than an AA battery—can produce as much energy as three barrels of oil, 17,000 cubic feet of natural gas, or a ton of coal. And all for just $5, with almost no carbon emissions. Operating at a 92% capacity factor, nuclear is the most reliable energy source on Earth—perfectly suited for the 24/7 demands of artificial intelligence.


Major technology firms are already acting. Microsoft is restarting operations at the famed Three Mile Island facility. Amazon is developing data center campuses adjacent to nuclear plants. Google is securing energy from next-generation reactors, while Meta plans to draw 4 gigawatts of nuclear power by 2030. Tesla, Nvidia, and Apple are also integrating nuclear energy into their operations. Advancements in nuclear technology are enabling companies to develop smaller, more efficient plants that offer enhanced safety and greater energy output.

 

But the relationship is mutual. AI isn’t just consuming nuclear power—it’s helping to enhance it. At California’s Diablo Canyon nuclear facility, AI tools are already being used to optimize reactor efficiency and improve safety protocols. The U.S. Department of Energy is supporting efforts to digitize and streamline the regulatory process using AI, potentially cutting the time it takes to approve and deploy new reactors.


On a global scale, countries like China, India, France, and Canada are accelerating nuclear investments, with China alone committing $440 billion. The International Energy Agency forecasts that nuclear investments will triple to $125 billion annually by the late 2020s.

This convergence of AI and nuclear power also presents a unique investment opportunity. One U.S.-based uranium company—valued at $1 billion, trading under $10 a share, with $150 million in cash and no debt—is positioned to ride the wave of demand. In previous nuclear booms (no pun intended), similar companies saw gains of over 1,000%.


As the world races toward an AI-driven future, the demand for clean, consistent, and scalable energy will define who leads and who lags. Nuclear power isn’t just a fallback—it’s becoming the foundation. The AI revolution may be digital at its core, but its lifeblood is electricity—and nuclear is poised to be the fuel that powers it all.





 

 
 
 

Every Dollar a Decision

Posted by Wendell Brock on Thu, Jun 19, 2025

Every Dollar a Decision

  • Wendell Brock
  • Jun 19, 2025
  • 3 min read

In today’s fast-paced, hyper-consumer society, one of the most powerful yet overlooked truths about money is this: you can only spend a dollar once. It may sound simple, but this principle has deep implications for how we manage our finances—and ultimately, our lives.

Every time you make a purchase, you're not just choosing what to buy, you're choosing what to give up. This is the essence of opportunity cost: by spending money on one thing, you sacrifice the chance to spend it on something else—whether that’s saving for a future goal, investing in your education, or simply building financial security.

Spending wisely, therefore, isn’t just about frugality. It’s about intentional decision-making. It takes self-discipline, planning, and a willingness to delay gratification—traits that run counter to today’s culture of "immediately- now, now,now, now!." We're bombarded by ads, frictionless payment systems, and same-day delivery, all of which make it easier than ever to spend mindlessly.


But money is emotional, just like food. Many of us grow up without financial education, and conversations about money can be awkward or even taboo. Yet, we deal with it daily—whether we’re earning, spending, saving, or worrying about it.


One eye-opening realization for many people is that earning more doesn’t solve poor spending habits. No matter how much you make, each dollar still only gets to be used once. Recognizing this can transform how you view money. It shifts your focus from “how much can I earn?” to “how wisely can I spend?”


To start changing your relationship with money, try keeping a money journal. Record every expense, no matter how small. When one person did this, they discovered their daily $4.30 latte was costing them $1,570 a year. That single habit—repeated daily—was silently consuming a significant portion of their budget.


Ask yourself: Are you happy with where your dollars are going? How could the money be spent more wisely what could it be doing for you instead? In that brief moment, the latte might make you feel good bring joy in the moment, but would you be happier in the long run if that money helped pay off debt or funded a vacation? This doesn’t mean that you can’t have the latte, maybe just not daily.


Also consider this: a dollar saved is worth more than a dollar earned. Earnings are taxed—sometimes heavily—while saving money incurs no tax. In higher tax brackets, saving a dollar could be equivalent to earning two. And yet, we spend decades in education and careers to earn money, while often investing little energy in learning how to manage it wisely.


To spend more deliberately, start by building a budget:

· Track all income and expenses for a few months.

· Categorize spending into needs and wants.

· Choose a budgeting method like the 50/30/20 rule or zero-based budgeting.

· Set specific goals—whether paying off credit cards, saving for a home, or building an emergency fund.


Monitor your progress regularly and adjust when needed. Good financial habits, like automating savings, avoiding impulse buys, cooking at home, and comparison shopping, can add up to major gains over time.


Ultimately, managing money well isn’t about restriction—it’s about freedom. When you remember that each dollar can only be spent once, you begin to treat it with the respect it deserves. And that’s the first step toward financial peace of mind.

 




Photo by geralt

 
 
 

The Vanishing Dream of Homeownership

Posted by Wendell Brock on Thu, Jun 19, 2025

The Vanishing Dream of Homeownership

  • Wendell Brock
  • Jun 19, 2025
  • 2 min read

Buying a home has become a daunting task for first-time buyers in the U.S., with high mortgage rates, inflated prices, and limited inventory creating an environment that feels nearly impenetrable. As of May 2025, the national average for a 30-year fixed mortgage is 6.85%, according to Bankrate.com—up from last week and a far cry from the low rates of the pandemic era.

With the median home price around $403,700, even a modest 5% down payment requires over $20,000 upfront. For those who can afford that, monthly payments—taxes and insurance included—average about $4,000, or nearly $48,000 a year. That effectively prices out anyone earning under $100,000, not accounting for taxes or other living costs.


These harsh financial realities are fueling a growing   belief among younger generations that homeownership is no longer realistic. Why save for something that feels unattainable when immediate spending offers more satisfaction? It’s a sharp contrast to older generations, for whom owning a home was a defining milestone.


While today’s mortgage rates are similar to those seen in the 1970s through the 1990s, the comparison ends there—home prices back then were significantly lower, making monthly payments far more manageable. Many baby boomers paid just a few hundred to a thousand dollars a month for their mortgages. In contrast, with today’s median home price around $403,700, even a modest 5% down payment exceeds $20,000, and average monthly payments—including taxes and insurance—have climbed to about $4,000. That’s nearly $48,000 a year, effectively pricing out many households earning under $100,000 annually. A $1,100 mortgage, once considered high, now feels like a relic from a far more affordable era.


Part of the problem lies in regulations that, while ensuring safety, have driven up costs and limited flexibility. Critics argue that zoning and permitting laws stifle innovation, preventing affordable options like tiny homes from addressing demand—especially in urban areas.


Natural disasters, such as recent building losses in California, have also driven up material costs. Combined with labor shortages and rising land prices, building new homes is becoming increasingly difficult for the average American.


Despite a 31% year-over-year increase in inventory—a six-year high—affordability remains elusive. The "lock-in effect" keeps many homeowners from selling, as they cling to historically low interest rates, reducing mobility and supply.


Experts don’t predict a crash, but a slow, uneven adjustment. Regional differences will shape outcomes, with some markets remaining more accessible than others.


Ultimately, the U.S. housing market sits in tension between past expectations and present realities.  Without significant changes to boost affordability and supply, the dream of homeownership may continue to slip further out of reach.





 
 
 

Understanding Stock Market Indices

Posted by Wendell Brock on Tue, Apr 15, 2025

Understanding Stock Market Indices

  • Wendell Brock
  • Apr 15, 2025
  • 3 min read

The U.S. stock market is a massive and dynamic marketplace where investors trade shares of publicly listed  companies. It’s a whirlwind dictated by financial strategies, social trends, geopolitical events, and driven by quarterly earnings. It offers opportunities to grow your wealth, as well as potential risks. Prices fluctuate as demand ebbs and flows. The stock market is an anchor to our economy, a major source for capital growth, and yet is volatile and unpredictable. The market swings up and down depending on how people are feeling about individual company performance, the economy, politics, or the latest trends.



The stock market is divided into indices to reflect various segments of the market based on company size, sector, investment style, and so forth. These divisions allow investors to make more informed decisions by focusing on specific areas of the market that match their interest, risk tolerance, and goals.


Stock market indices are used as benchmarks that illustrate the performance of a group of specific stocks, which can reflect the overall health of a sector or the entire market. These indices are used to gauge market performance, make comparisons across the market, and track trends over time. The most well-known indices in the U.S. stock market are Dow Jones Industrial Average (DJI, created in1896), Standard & Poor’s 500 (SPX, created in 1957), Nasdaq Composite (IXIC, created in 1971), and Russell 2000 (RUT, crated in 1984).


The Dow Jones Industrial Average is one of the oldest  indices in our market. It was created in 1896 by Charles Dow. It includes 30 well-established, publicly traded, financially stable, and reputable companies known for their consistent performance and dividend payouts. This makes their stocks a popular choice for investors seeking stability. The DJIA is a price-weighted index, which means the stock with higher prices have a greater impact on the index’s movement.


The S&P 500 is a broader index which includes 500 of the largest companies listed on the U.S stock exchanges. It is regarded as a more accurate reflection of the overall market than the DJIA because it includes a wider range of companies spanning 11 various sectors like technology, healthcare, finance, and consumer goods. It provides a balance between growth and value stocks. This index is market-cap weighted, which means that companies with larger market capitalization have a greater influence on its movement.


The Nasdaq Composite tracks the performance of over 3,000 stocks listed on the stock exchange. It is heavily weighted towards technology companies and is used as a primary gauge for the tech sector. It includes tech   giants like Apple, Amazon, NVIDIA, and Microsoft, but it also contains smaller tech startups and other growth-focused companies. It can be more volatile but can also offer higher growth potential. This index is also a market-cap weighted index.


The Russell 2000 tracks 2,000 small-cap companies and is a subset of the Russell 3000, a broader index containing the 3,000 largest U.S. companies. The Russell 2000 includes smaller companies with a market capitalization between $300 million and $2 billion. This index is also   market-cap weighted, with smaller companies having less impacts on the index’s overall performance.



Stock market indices serve as a barometer for different sectors, regions, and the global economy providing insights into trends in various industries. Each index may behave differently depending on its composition. By following the different indices investors can better understand the broader economic movements and make more informed decisions regarding their investments.



Photo 1 by Gerd Altmann

Photo 2 by Gino Crescoli

 

 
 
 

Time: The Ultimate Currency

Posted by Wendell Brock on Thu, Apr 10, 2025

Time: The Ultimate Currency

  • Wendell Brock
  • Apr 10, 2025
  • 3 min read

In today’s ever demanding, fast paced, rapidly changing world we are always being pulled in many directions at once. We’re faced with constant connectivity, over stimulation, and a relentless focus on speed and efficiency. We face a daily battle splitting us between two important resources: Time and Money.


The value of our time and the value of money has never been more relevant. Both of these resources are finite, and both resources represent different forms of wealth. Money is an emotional, tangible asset that can be accumulated, spent and invested. However, time is intangible, cannot be stock piled, and once spent, cannot not be regained. Finding a balance between these two assets shapes our decisions, priorities, and the overall framework of our lives.


Our time can be broken down into three categories – work, relationships, and recovery.         Focusing on the work category of time, there are different stages of life which gives a different value to our time. At the beginning of a career, you have good health, a good amount of time, but not as much money. Later in your career you accumulate more money, but it’s been traded for time. Now you’re spending more of your time to acquire money. Later in life, as you’re about to retire, the money and time tend to balance out, but it’s at a time when you may not have the health of your youth.



It's possible to bring the imbalance into more of an equilibrium when we practice good time management skills and consciously align how we spend our time with our goals and values.

We often hear time is money, reversing that, and   looking at our money in units of time can help determine the true value of something. Determining value is a skill to develop; start by asking yourself, “am I willing to work the hours necessary for the required sum?” This is where time and money become emotional.

 

It’s arguable that our time becomes even more valuable the older we get. This is especially true if we have used our time wisely throughout our life. Making good investments with our time, doing things that build our life as well as the lives of others, increases the value of our time.


We currently live in an age where we are surrounded by time saving things, technology and tools that help make our lives easier and more accessible. Even the simplest person has wealth beyond what any previous generation had. Most people have a smart phone these days, an incredible tool that compared to the newest computers of generations past, is quite affordable. While attending college I purchased my first computer in 1984 with 128K memory. Even with the student discount, after purchasing some accessories, an external 2nd drive, a printer, a few programs, and a box of disks the cost was over $5,000. While this new technology saved me time, it can’t hold a flame to the value we get from our most common devices today. This makes us quite rich in time and money.


How we spend our time and the choices we make in spending our money determine the true value of it. Time and money are both invaluable resources, but they need to be managed carefully in order to achieve a balanced and successful life. Time is       irreplaceable, while money can act as a means to provide comfort, opportunities, and freedom. The key lies in finding the balance. These two things work in tandem to create a life that is wealthy in financial terms, as well as personal satisfaction and peace.




Photo 1: Garik Barseghyan

 

 
 
 

Putting All the Pieces Together

Posted by Wendell Brock on Mon, Mar 17, 2025

 Putting All the Pieces Together

  • Wendell Brock
  • Mar 17, 2025
  • 3 min read

Yes, I know, Medicare, a topic younger people think is irrelevant. However, learning about Medicare is important for those who qualify for it as well as the younger generation, simply because the younger generation, perhaps decades away from needing it, should still understand their parents’ medical care.


Most Americans know that Medicare is the United States federal health insurance program primarily for senior citizens; but if asked, those same people would probably admit confusion or frustration when it comes to understanding all the associated parts.

Medicare can be like a giant jigsaw puzzle, but once you see how the pieces fit together, it’s easier to see the big picture. Medicare has several parts, each with its own rules and costs. That’s where it can be a little tricky.



Part A (Hospital Insurance): This covers inpatient care in hospitals, skilled nursing facilities, and limited home health care. It’s generally free if you’ve worked and paid into Medicare for at least 10 years. However, if you need to stay in a hospital for a while, get ready for some out-of-pocket costs, like deductibles and coinsurance.


Part B (Medical Insurance): This covers things like doctor visits, outpatient care, and preventive services. Unlike Part A, you do have to pay a monthly premium for Part B. It usually starts around $164.90 per month in 2025, but it can go up based on your income. Here’s where things can start to get a little confusing. There are deductibles and copays on top of the monthly premium, and it doesn't cover everything—like most dental, vision, and hearing care.


Part C (Medicare Supplement): This is like a bundle deal where private insurance companies take over your   Medicare benefits (including Parts A and B) and sometimes even Part D (the drug coverage). They often offer extra benefits (like dental, vision, hearing) but can come with higher premiums, rules, and network restrictions. It’s a way to get more coverage, but you have to pay attention to which doctors and hospitals are covered.


Part D (Prescription Drug Coverage): If you don’t have Part C, you can get Part D to cover prescription drugs, but not all Part D plans are the same. Some cover more meds, and others might have more affordable copays. The plan you pick can affect how much you’ll pay.


If that didn’t seem like enough puzzle pieces, there’s more! You’ll also have to navigate how to handle Medigap, or Medicare Supplement Insurance, which helps pay the costs that Original Medicare (Parts A and B) does not cover, like copays, coinsurance, and         deductibles. There’s an open enrollment period for this, if you miss it, you might get hit with penalties. You may be subject to medical underwriting instead of guaranteed issue or you might not be able to get the plan you want.


The complexity of this puzzle comes from balancing premiums, copays, rules, networks, and deadlines, all while figuring out whether you need additional coverage (like Medigap or a Medicare supplement insurance plan) and how to keep track of costs. It can start to feel like the small four part puzzle has grown to a 250 piece puzzle. 



Don’t let the complicated intricacies overwhelm you. Sometimes a second set of eyes and ears can be useful in helping to find the right pieces to complete your own personal picture. As always, we are here to help; give us a call and we can help you sort through all the pieces.

If you would like a copy of our Medicare Special Report email us at peaceofmind@yieldins.com




Image 1 by congerdesign

Image 2 by Marjon Besteman

 
 
 

Tariffs and Tactics

Posted by Wendell Brock on Mon, Mar 10, 2025

Tariffs and Tactics

  • Wendell Brock
  • Mar 10, 2025
  • 2 min read

Historically, tariffs in the U.S. have played an important role in trade, serving as a tool used by governments to manage trade relationships, protect domestic industries, and generate revenue. The primary goal of tariffs is to make imported goods more expensive,   encouraging consumers to buy domestic products.


Over the years, the U.S. has implemented tariffs on products such as steel and aluminum as well as many other consumables from various countries. A fundamental reason for imposing these tariffs was to protect U.S. industries from cheap foreign competition. By making imported goods more expensive, it helps safeguard jobs in industries like manufacturing, agriculture, and steel production. Tariffs can also help create more jobs. In sectors such as technology or textiles, tariffs can help companies keep or bring back jobs to the U.S. as industries grow to meet the needs of consumers, which contributes to lower unemployment.



While there are negative consequences associated with tariffs, they are not always or completely a bad thing. Early in his career, Lincoln declared, “Give us a protective tariff, and we shall have the greatest nation on earth.” Many U.S. Presidents believed in the positive power of tariffs.


There’s been a growing concern the last couple of months as consumers and economists alike have fretted over the tariffs President Trump has presented. Often times Tariffs are used as leverage in trade negotiations. On February 17th President Trump announced, “On trade, I have decided, for purposes of Fairness, that I will charge a Reciprocal Tariff,   meaning whatever Countries charge the United State of America, we will charge them - No more, no less!”


The negative impact for consumers is still evident in higher prices charged for those domestic products, which are more expensive to produce within our own country, compete with the cheaper imports of other nations. But when tariffs are imposed on imported goods, businesses will pass the additional cost onto consumers by raising their prices.


The attractiveness of free trade is consumers are able to purchase goods without the tariff markup. There are some products that are simply not manufactured in the United States, especially specific cultural things that are imported.


Commerce is like water and likes to follow the path of least resistance. Businesses and consumers often prioritize affordability, gravitating toward the least expensive options that meet their needs. The drive for lower prices reduces a barrier to purchase. As a result, businesses are constantly striving to offer competitive pricing to attract consumers, much like water adjusting its course to move efficiently.



Ultimately, the effectiveness of tariffs depends on how they are used and the economic context in which they are applied. While they can provide short-term benefits for certain industries, their long-term impact on the economy and international relations must be carefully considered. 


 
 
 

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Wendell W. Brock, MBA, ChFC

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